“The best way to predict the future is to create it” Peter Drucker

Product Lead for Middleware at BlueRock TMS, where I turn orders into shipments and ensure everything runs smoothly from status updates to billing.

Born and raised in Mexico, I learned the art of frugal innovation early: making magic with what you've got and achieving the impossible. With over a decade of experience in planning, strategy, and solution design, I started out in marketing, dabbling in luxury, tourism, real estate, and health before finding my true passion: building logistics software that solves real problems.

Joining BlueRock TMS was my power move to dive deeper into logistics while creating a product our users can't live without. I’m all about building a solution that’s standardised for strength but flexible for personality, because no two customers are the same. To me, BlueRock isn’t just software; it’s your logistics best friend, making every step of the journey smoother and smarter.