BlueRock Announces Expansion into North America, Appoints Brent Wallace as VP North America
Den Bosch, The Netherlands, September 4th 2025.
BlueRock TMS, a leading European provider of Transportation Management Systems (TMS), today announced its official expansion into North America with the appointment of Brent Wallace as Vice President North America.
Headquartered in the Netherlands, BlueRock TMS has established itself as one of Europe’s most innovative and fastest-growing logistics technology vendors. The company is listed in Gartner’s Magic Quadrant for Transportation Management Solutions, which recognized its modular SaaS platform for high customer retention, market responsiveness, and unique architecture.
With strong momentum in Europe and growing demand from U.S. and Canadian customers, BlueRock TMS is entering the North American market with full force.
Brent Wallace brings extensive experience in scaling logistics technology and transportation networks. His background includes leadership in customer success, strategic growth management and enterprise transformation across supply chain logistics, distribution, and 3PL sectors.
“I am delighted to have Brent onboard. BlueRock TMS was born in the Netherlands and developed in partnership with leading Dutch universities,” said Rico van Leuken, CEO of BlueRock TMS. “Our solutions combine academic rigor with a culture of innovation, delivering a platform that is both reliable and forward-looking. Having proven our capabilities across Europe’s complex logistics landscape, we are now bringing our European expertise to North American companies at scale. Brent is bringing the right mix of experiences and local market expertise to bring our solutions to our North American customers.”
With Wallace’s appointment, BlueRock TMS aims to accelerate growth across the U.S., Canada, and Mexico, build strong partnerships with leading manufacturers, distributors and logistics service providers, and replicate its European success in North America.
“I am thrilled to join BlueRock at this pivotal moment,” said Brent Wallace. “North American shippers are ready for a fresh approach to transportation management — one that combines European innovation with local execution. I look forward to building our team and helping our customers unlock new levels of efficiency and resilience.”
About BlueRockBlueRock is a European-headquartered Transportation Management System (TMS) provider with offices in the Netherlands and Canada. Recognized by Gartner for its customer retention, market responsiveness, and modular SaaS architecture, BlueRock enables shippers and logistics service providers to optimize, automate, and future-proof their supply chains.For more information, visit www.bluerocktms.com.