“Together we achieve great things”

I am an entrepreneur with an extensive background in logistics. I have always had a great attraction for innovation, and I’m good at turning ideas into real solutions by establishing successful services, building up teams, finding people that are better than myself, and continuously developing an organization further.

I believe there is still much hidden enhancement potential in the logistics industry and that BlueRock TMS is well positioned to develop a long-term role as integrator, optimizer and innovator. We can change things for the better.

The nice side effect for me is that I’m surrounded by people of different backgrounds and international cultures and this continues to be very inspiring.

I have been fortunate over the past years of helping many organisations with their digital transformation. With my background in supply chain and logistics, I look forward helping the BlueRockTMS customers advancing with their logistics challenges, empowered by our technology. Our technology has been build by logistics people, knowing what our customers really need, whether it is for shippers, contract logistics or last mile distribution. We know your business! It is incredible to know how many deliveries end on your doorstep thanks to the BlueRockTMS technology in the background.

“The path to valuable business”

Dynamic and customer focused, I have been lucky to work and learn from several industries, where I gained practical experiences on how to overcome challenges and continuously improve on the path to a valuable business. I have a strong understanding of business drivers and the complexity of their supply chains.

At BlueRock TMS I support customers to implement a logistics supportive system within their supply chains and find sustainable solutions in their daily activities. As VP of Product Development, I oversee and define our platform to help our customers with adopting homogenized operations and impactful strategies.

I am convinced that optimized and transparent logistics activities lead to a higher return on investment and that all parties can make a contribution to a more efficient organization.

“Adding value in every piece of the chain”

With over 10 years of experience in last-mile solutions, I am focused on process optimization for existing and new customers. My greatest strength lies in finding the balance between what is important for the business and what the internal capabilities are. Besides our product I am responsible for internal operations and optimizing the customer experience. By being involved in implementations and larger changes, I stay in touch with the business and am able to continue to bring value to their operations.

Within the last-mile solution, I work with a team passionate about logistics and we continue to build an even better product every day. With this we improve customer satisfaction and through an operational and tactical view we ensure even more predictability in the last piece of the chain. Complete, on time, and under the right conditions.

“Passion for technology”

Since I was young I wanted to design and create things, especially with computers. Now that we are building a SaaS platform for our customers it is a dream come true. I have come to understand that building a platform is more than just writing code. There are many other aspects that are equally important and I have great pleasure in figuring out how these things work.

With my background in Computer Science I feel confident tackling any technical challenges coming my way. Surrounded by people who have their own passions and expertise, we can take on complex problems and find solutions that fit exactly the wants and needs of our customers. We build our company together making it what we envision it to be.

“There are no problems only challenges”

I take great pleasure in assisting / facilitating my colleagues wherever I can and therefore allowing them to concentrate on other important issues to be tackled.

As a spider in the web and someone who makes contacts easily, I can act quickly and in doing so unburden the team. There are no problems only challenges!

I feel lucky and proud to be working for and with so many people with different nationalities, it enriches my life!

“The power of optimization is still underestimated”

As professor in Applications of Optimization and Simulation at Tilburg University I’ve seen a lot of do’s and don’ts in applying business analytics. At BlueRock TMS I have the chance to apply the best of the best methods and practices. We have great customers with very interesting problems where we can obtain substantial improvements.

There is a lot of ‘talk’ about big data, artificial intelligence, and optimization. The nice thing of our time is that a lot of people see the possibilities. But the flip side of the coin is that only a very few know how to get there. You need good questions, reliable data, and technical skills (and this costs more time than you think) and a good feeling of when to apply which algorithm.

It is fantastic to work here at BlueRock TMS with a very talented and multiple skilled team. In a short time of several months we have been able to deliver projects that others haven’t considered possible to develop in years!

“Helping to create insight in complex situations”

Over the years I have been able to see different sides of the logistics industry and witness the value of using data the right way. Helping to create insight in complex situations, to make daily operations understandable for people of all backgrounds, drives me.

At BlueRock TMS I get the chance to work with customers on solving real problems, creating solutions tailored to their case. I like achieving quick wins by visualizing data clearly as well as using my theoretical and practical knowledge to strive for optimality towards the future.

Modeling the current situation and solving complex problems in the search for improvement is challenging each and every time, which is precisely the reason I love doing it.

“Strategy without process is little more than a wish list”

I have always been fascinated with identifying efficiencies and developing processes to assist businesses with their strategy to succeed.  Asking “why” and “why not” are my favorite pastimes to help elicit key pieces of the puzzle. At BlueRock TMS I have the opportunity to ask both while taking advantage of our leading edge inhouse optimization software and deeply skilled team. This combination allows for a complete dissection of current business processes and the ability to redesign, reprocess and rebuild inefficient systems all with the help of one fantastic company.

I strongly believe that the ability to define current processes and practices is key to successfully navigating any business in todays’ world. Being able to clearly define expectations on both sides allows projects and daily operations a higher chance of succeeding.  My years spent as a Business Analyst has provided me with the skills necessary to listen, identify, define and suggest solutions which help to provide customers with their strategic goals as well as implementing practices to support continuous improvement.

I value communication and believe it’s crucial for any customer-client relationship to be successful.  My strong focus on customer service helps facilitate a healthy communication network with my customers to ensure a strong long-lasting working relationship.

“Every single person adds a piece to the puzzle and together we are a real team”

I have always had the vision to contribute to a more sustainable business model for the logistics sector: we do just that with the innovative software we develop at BlueRock TMS. The experience of having worked for a logistics service provider helps me understand the underlying dynamics of many customer needs.

As a Business Analyst I support both managerial and operational users, which means I get a lot of feed-back from the shop floor. I enjoy working closely with the customer to figure out what actual business needs are and it’s a wonderful challenge to translate these into new product features that provide a tangible value to the customer.

I believe that we are able to achieve these challenges because we have a great multicultural environment at BlueRock TMS, in which I am surrounded by creative colleagues who come up with inventive solutions. Every single person adds a piece to the puzzle and together we are a real team.

“Being good is never enough; besting the best is my standard in everything I do”

Obsessed with customer satisfaction, I always use my developed skills in problem resolution to achieve the best user experience.

I believe that a combination of multiple disciplines and wide experience can be a key factor in innovation and achievements. With strong analytical skills, knowledge of IT and a rich career within Logistics in an international environment, I focus on translating the customer needs into valuable services that drive the success and contribute to the business development of our partners.

Being good is never enough; besting the best is my standard in everything I do. I always consider our customer’s challenges as mine, and overcoming them is the ultimate goal.

BlueRock TMS gives me the opportunity to do what I enjoy the most: be part of a success story.

“Solving complex problems with simple solutions that have not been thought of before”

I believe that there is always a way out from even the most complex problems. The only challenging thing is to find the simplest way of doing it. I think that trying to find the best solution for every unique problem is my challenge and my passion.

My job simply is to understand the raw data, finding the hidden problem and solving it with mathematical algorithms. At BlueRock TMS, I have the chance to push my limits for a lot of different and interesting problems with an excellent, multicultural team who can make every solution idea come true. Being able to create something new, something unique for each and every customer and being able to help customers give better decisions. That is the reason I am in BlueRock TMS.

My background in Industrial Engineering provides me the knowledge and the insight and the BlueRock team gives me the confidence that we can deal even with the most complex problems together. That’s everything we need to help our clients to solve their problems.

“Database: the information you lose when your memory crashes”  Dave Barry

I have always had a passion for IT and technology. I have been involved in IT for quite a few years now and I have been able to develop myself well and gain a lot of experience in logistics and IT.

With my good analytical skills and the extensive knowledge I have gained, I can always serve our customers well. We have nice colleagues and everybody is willing to help and share knowledge with each other. All teams have their own expertise and have a lot of knowledge to solve problems. We do everything we can to make sure our customers are satisfied and I'm happy to be a part of this!

It's important to have one or more database administrators to ensure that applications have ongoing, uninterrupted access to data. DBA's are responsible for good policies, security, maintenance and use of the database management system. Also ensuring that databases and data are backed up appropriately and can be recovered correctly and quickly in the event of failure. This makes being a DBA very challenging and stressful given its many responsibilities.

When I am not working I enjoy spending time with my family and watching/playing football.

“To improve is to change; to be perfect is to change often.” – Sir Winston Churchill

“The best way to predict the future is to create it” Peter Drucker

Product Lead for Middleware at BlueRock TMS, where I turn orders into shipments and ensure everything runs smoothly from status updates to billing.

Born and raised in Mexico, I learned the art of frugal innovation early: making magic with what you've got and achieving the impossible. With over a decade of experience in planning, strategy, and solution design, I started out in marketing, dabbling in luxury, tourism, real estate, and health before finding my true passion: building logistics software that solves real problems.

Joining BlueRock TMS was my power move to dive deeper into logistics while creating a product our users can't live without. I’m all about building a solution that’s standardised for strength but flexible for personality, because no two customers are the same. To me, BlueRock isn’t just software; it’s your logistics best friend, making every step of the journey smoother and smarter.

"We don't grow when things are easy. We grow by facing challenges"

As an applications consultant, I act as a sounding board between our customers and our development teams. This is to ensure that our software applications perfectly support our customers' challenging logistics processes. It's a dynamic role where no two days are the same, and that's what really appeals to me.

From identifying the actual needs and requirements of the customer to guiding complex implementation projects of our software solutions, all with the overarching goal of providing a perfect customer experience in all aspects of the supply chain. Every day is a challenge!

“Unlearn what you know and relearn it again and again”

Curious and creative, I am always looking for new challenges to get involved in.
I firmly believe continuous learning is the only way to deal with change and bring about growth, evolution and progress.

As a Business Analyst I have the possibility to collaborate closely with customers and be an active part of their technological improvement process. Figure out business needs and translating them into product features that provide customers with tangible value, is my daily goal.

At BlueRock TMS I met a multicultural team of talented people eager to get involved in making innovative things really happen. From day one I found that dynamic and welcoming environment I needed to face interesting challenges, with the awareness of being part of a team always willing to help each other.

“The best marketing doesn't feel like marketing” T. Fishburne

By looking around, I realised that we are constantly immersed and surrounded by advertising; by studying communication, I understood that real marketing is not noticeable, because it only shows you what you are already looking for.

My goal is to leverage digital marketing to connect the genuine needs of the audience with the needs of a business, which is why I love trying to use different strategies and tricks related to SEO, keywords, backlinking, etc. to achieve this.

Although my school studies were focused on B2C, I love to discover step by step how B2B actually allows one to be creative and discover new ways of communicating.

“My key words are: customer orientation, cooperation, and transparency” 

I have been working in service management in various sectors (telecommunications, data centers, software development, and service integration) since 2001.

As a Service Manager, I feel responsible for ensuring that we meet our commitments regarding the delivery of services in accordance with the agreed-upon service levels. I am always looking for the right balance between SLA agreements and customer satisfaction.

As a Service Manager, I am the bridge between the internal operation and the customer, and my main task is to be the point of contact for the customer and colleagues regarding our services. The Service Manager represents BlueRock's interests to the customer and the customer's interests within the BlueRock organization.

“Those who want to be irreplaceable must continue to distinguish themselves” 

That is precisely the BlueRocker I want to be

All good things come to those who make them happen

My BlueRock TMS mission:

Ensuring that Our customers (device users) feel comfortable using the various devices. As soon as a problem does arise, we want to solve it as quickly as possible.

Responding to the wishes and needs of our customers is also one of my pillars. We regularly try to implement improvements, so that we can act even faster in the event of a calamity. We are also trying to get more and more relevant information available from the devices used. This is mainly to give the customer more insight into the condition of their devices. "If the customer's happy, we're happy!"

“I see it as my personal mission to ensure that everything runs smoothly so that customers can efficiently carry out their work”

As a systems engineer, I always aim to contribute to optimal infrastructure performance. I see it as my personal mission to ensure that everything runs smoothly so that customers can efficiently carry out their work.

I am always willing to continue learning to improve my work even further. At BlueRock TMS, I believe that I can develop myself to do an even better job.

My colleagues are pleasant to work with and are always available to discuss daily tasks.

“Finance is not only about numbers”

Many believe that finance is only about crunching numbers. Well, that’s not entirely wrong, but it goes beyond that; it can also be a good indicator of a company’s health. From making a simple bank payment, to being able to give an opinion on a company’s profitability, finance covers it all. I believe that with my experience I can simplify and implement processes, which can help to make better decisions, which should lead Bluerock to grow in a sustainable way.

Besides my passion for finance, I also love sports, especially football, which is the biggest sport in Mexico, my home country. I think sports in general are a great way of connecting with people, so I’m always up for anything related to them.

“A good financial officer has to have a certain attitude, an attention to detail, and the ability to see the bigger picture while keeping an eye on the details” - Mary Callahan Erdoes

I am a passionate and aspiring financial officer eager to embark on a journey of growth and contribution within Bluerock TMS. Armed with a solid foundation in finance, and a strong appetite for learning and development.

I am excited about the opportunity to apply my skills and enthusiasm to support the financial goals and objectives of the team. With a keen eye for detail, a dedication to accuracy, and a proactive approach to problem-solving, I am confident in my ability to make meaningful contributions to BlueRock TMS from day one.

Besides being enthusiastic about my job I’m a South African who loves to travel and experience new things.

“Logistics is simple, but not easy”

I've always had an interest in logistics, and especially the part of improving processes.

In my previous job as manager of the logistics department I learned that if you optimize processes, you always need to keep in mind how that would affect the end-users. IT should always support the process and not the other way around.

As a country manager I am fortunate that I can design the ideal process together with the customer. Next to designing this ideal process I also have the luck to see the project being executed with all the challenges this brings. The key to a successful implementation in my opinion is keeping in mind the long-term partnership and also to have fun!

“What always intrigues me is figuring out why things go the way they do and eventually make these things more efficient”

Many things can go wrong in translating a customer requirement into a solution. Therefore it is very important to understand the customer. I think one of the strong parts of BlueRock is that we are talking the customer’s language. This not only applies to the actual language but also includes knowledge and experience. Also my experience from working at a logistics company really helps me in understanding the challenges of our customers.

What always intrigues me is figuring out why things go the way they do and eventually make these things more efficient. This is what I could put into practice during my studies and previous jobs. The field of logistics is ideal for this, it is a dynamic, complex and always changing environment. Combining logistics with IT makes it an endless challenge. This is what I do in my current job as Business Analyst within BlueRock TMS.

In my spare time I love to play football. Lately padel has taken over my interests as well. During my holidays I always look for good spots to go scuba-diving.

“If you cannot see the road ahead of you but at least see your next step, start by taking that”

Simplifying supply chains can come across as quite a complex matter given the industry’s continuous development and the always-changing needs of its players. Nevertheless, our job (and pleasure) is to make sure we help in the simplification by delivering the appropriate and expected solutions while working alongside our clients.

As a Business Analyst, I enjoy working closely with the customer to determine their needs, adopt the best approach to achieve the objective, and execute effectively. We aim to provide actual value by developing our agile in-house software.

Here at BlueRock TMS, we are proud of our highly multicultural work environment guaranteeing our clients a rich and diverse flood of ideas, different approaches to solving issues, and a great team spirit dedicated to reaching common goals.

“If everyone is moving forward together, then success takes care of itself” – H. Ford.

“Solving that one problem with a eureka moment; that makes my day”

As a small kid, I was always very interested in all kinds of technical things.

“How does that toy work?”

In my business career the common thread was always technical things.

Whether it is hardware, network or software development, the solving of technical questions was always a thing that interested me.

My daily work at BlueRock is to solve all those small and big technical questions. How can I set up a rate card that will perform? What function must I write? How to solve this? Etc.

And if it is working, I really can enjoy that moment and be a little proud of myself.

At BlueRock TMS we have so many colleagues specialised in all kinds of different areas. But together we act as one. That is the beautiful thing I like about this company.

Under construction

Under construction

Under construction

“An app developer with a testing mindset”

As app developer I try to look for ways to brake the code. This way we can cover all the abuse cases and build the DireXtion Dispatch and Mobile apps as good as possible.

“Passionate for technology and customer service” 

As a technology enthusiast, I possess a deep and unwavering passion for all things related to technology. I always find joy in exploring new developments and advancements in the field, and I'm always eager to learn more about how technology can be used to improve people's lives.

I also have a strong commitment to customer service, as I understand that providing excellent service is a key component of building strong relationships with clients and creating a positive reputation in the industry. Whether I am solving technical problems, answering questions, or simply offering a friendly and supportive presence, I approach every customer interaction with a genuine love for helping.

“There is nothing that compares to that “aha” moment when the pieces finally come together”

Looking back on my first experiences with coding, I remember being in high school and simply learning how to create web pages using HTML and CSS. Ever since then, I knew that I would have a lifelong passion for software development. Throughout my journey in programming, I have learned to love a challenge. Sometimes a problem is thrown your way and, while it may be difficult and take some time to work through, there is nothing that compares to that “aha” moment when the pieces finally come together.

Outside of work, I am an avid gamer, Dungeons and Dragons nerd, fantasy book reader, outdoor adventurer, and proud women’s ice hockey player for over 15 years!

I have an original background in Civil Engineering, but then, during my university years, I discovered my passion for Software Development. This lead to a successful transition into the tech world. I have two years of professional experience as a software developer and I've worked on diverse projects spanning on different backend technologies and business domains.

I am passionate about coding and mathematics, always eager to learn and tackle new challenges. Outside of work I enjoy writing, traveling, practicing jiujutsu and spending time with my cats.

“Everyone can learn how to code, but coding isn't for everyone”

I deeply believe that you can only be a good developer if you truly love it and give yourself to it. Since I was a kid I loved creativity and solving logical problems, so it just made sense to me to work in a field where I can combine both, and that's exactly what I saw in developing: a chance to find creative solutions and to exercise my logic every day. It is quite amazing what you can create just by typing something on your computer! The possibilities are endless and there is never a dull moment as the chance to explore different fields and gain knowledge is always there.
I felt in love with programming because it was the first thing I felt I was really good at, plus I met some of the best people along the way.

I consider myself an ambitious person, who loves learning, being crafty and enjoys everything that has to do with any kind of art. In my spare time I paint, draw, sculpt and try out different art techniques. I love reading, watching movies and traveling, I don't consider myself a tourist, rather a traveller as I really go to the place to meet the culture and enjoy the little things.

"Engineering is like chess - a blend of logic, patience, and creativity, where each line of code is a step toward something greater"

As a software engineer with a passion for problem-solving, I've always been drawn to fields that require logical thinking and strategy.

My journey began early as a kid when I used to continuously attend chess and math competitions. That is how I developed a keen analytical mindset and learned the value of persistence and precision. This naturally led me to programming, where I found a career path that blends creativity with intellectual challenge - qualities I deeply enjoy.

Outside of work, I enjoy staying active through workouts and hiking, and I unwind with reading books or spending quality time with friends. Coding is both a profession and a hobby for me, offering an endless array of challenges that keep me engaged and motivated.

“Bringing a new feature from idea to reality is what I love”

I started at BlueRock TMS as an intern and over time grew into a role where I focus on creating new iOS and Android applications and improving existing ones.

My commitment here is to keep our apps up to date, making sure they evolve with the needs of our users.

In my spare time I love watching movies and traveling with friends.

Under construction

Under construction